Do you have a website? Good for you but before you consider your website as “marketing”, there are some things that you should know:
Chiropractic patients do not choose doctors based on who has a website or who has a better website.
“SEO” is overrated. Even if you are on page one, you probably aren’t getting many (if any) patients from your website.
If a patient says they found you online, it’s because they were already looking for YOU. They would have found you anyway.
Most Chiropractic websites repel patients and virtually none of them attract patients.
My business doesn’t even have a traditional “website”.
Owning a website that has your name, rank, and serial number as well as a 3-D spine, a photo gallery, and a list of what you treat with all the bells and whistles may make you and your loved ones proud but it isn’t marketing.
Marketing is EVERYTHING that you do before, during, and after you attract, treat, and release a patient.
The good news is that it takes less money, time, and brain damage to do it right than to do it wrong.
The post Why Chiropractic “Websites” Are Vastly Overrated appeared first on Ben Altadonna.
